Author Archive | 121 Business

How To Slow Down and Achieve More in Your Business

“Slow down and remember this.  Most things make no difference.  Being busy is a form of laziness – lazy thinking and indiscriminate action.” So said Timothy Ferriss in his book ‘The Four Hour Work Week’ (great book by the way if you haven’t read it yet).  It’s a concept that seems to be alien to […]

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Your USP – Why Should I Buy From You?

It’s probably one of the simplest (and common) questions that we may be asked in business and yet also one of those questions that many business owners and their sales teams are unable to answer in a way that will credibly distinguish them from the competition. This can be seen in advertising terms in what […]

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Four Ways To Simplify Your Business Success

If you think about it, running a Business should really be quite simple: From years of research we know the most effective generic systems and processes to structure a business effectively.  We also know the best attitudes and behaviours for a business owner to adopt (modelled on a multitude of highly successful entrepreneurs past and […]

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What Do You Sell Through Your Marketing?

One of the common misconceptions with marketing for businesses is the idea that if we tell people enough about how good we are at what we do then at some point they’re bound to buy from us.  Not so.  Hence re-introducing you to the marketing idea of “selling the sizzle…not the sausage” (imagine that sausage […]

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The Business Of Paradigms

What separates the super-successful business owner from the average business owner?  What are the key things that they may be doing differently from the average that puts them in the top 4% of their field in terms of business excellence and profits? Believe it or not we actually do know the common traits of serial […]

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Marketing, Marketing, Marketing

How to Market Your Business More Effectively   On the previous blog we concentrated on one of the areas that most people perceive as ‘marketing’: Advertisements and a ‘basic’ advertisement layout.  As mentioned although many people regard marketing as ‘adverts’ – this may be a very small part of your marketing (if at all).  With […]

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How to Market Your Business More Effectively – Basic Advert Layout

One of the things that separates successful businesses from less successful ones is their level of sales compared to their competitors (as they become more successful they gain a greater market share over their competitors).   The level of sales within any business will be determined by how well that business communicates with their desired target market.  […]

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Eight Ways To Improve Your Business Sales

Over the year’s I have been very fortunate to work with all kinds of business owners – from those who have just started out in business to multi-millionaires running multiple businesses.  One of the reasons I love what I do is because there are two questions that have always fascinated me: 1) Just what are […]

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